What began as a small crest has turned into a spiritual tidal wave for Premier.
For the past 10 years, Premier Productions has been promoting the best, brightest and newest artists in the industry. It only made sense that in 2003, they would begin promoting the best idea in family vacations – a Christian music cruise.
Bringing onboard top artists in the industry that Premier already had promoted on stages across the nation, Premier co-owners Roy Morgan and Gary Gentry already knew the bands, the music and the ministry. Longtime friend John Sanders, a band member with Brother’s Keeper, had a brainstorm that would launch Premier into a new venture, Premier Christian Cruises.
“We saw a huge niche for family vacations that were clean and wholesome and something more than a week away from home,” said Morgan. “People wanted a way to recharge their spiritual batteries and spend much-needed time with their families.”
Starting with the annual K-LOVE Friends & Family Music Cruise, PCC added The Music Boat and The Girls Get-A-Way Cruise to their exciting lineup of Christian cruises. Bringing some of the best known and loved contemporary Christian artists onboard, along with great national and international speakers, a smattering of renowned comedians and a backdrop of exotic locations from Cancun, Mexico to The Bahamas, PCC has found the right recipe for spiritual journeys of a lifetime.
It’s more than a cruise. It’s a life-changing, boat-rocking experience that brings people closer to their Creator. Spiritual batteries are recharged. New directions are taken and lives are never the same after a Premier Christian Cruise.
PCC is the latest addition to The Premier Group, which celebrated its 10th anniversary in January 2006. The Premier Group has grown exponentially through the years, encompassing three divisions – Premier Productions, which continues to promote exclusively Christian concerts and events; Premier Foundation, which aims to further God’s kingdom by raising money for charity and to continue the work of Premier for generations to come; and Premier Christian Cruises, which offers a unique family vacation with Christian music by top artists.
“We continually look for artists who believe in us and we believe in them,” said co-owner Roy Morgan. “In addition, we are looking to expand Premier Christian Cruises by creating even more unique vacation experiences on the water.”
